People are stupid. That’s obviously a running theme around here, but the thing is that celebrities know that people are stupid. Even stupid celebrities know that people are stupid, because that’s how those morons are even famous in the first place. Fortunately for those stupid celebrities, they’re surrounded by people who want to make money off of them, and they’re smart enough to understand the 15 Minutes concept. And that’s the reason why the greatest 14:59 marketing push has always been the celebrity exercise video.
Celebrities are usually in great shape because they have teams of trainers and dieticians that help them around the clock, because if Kim Kardashian didn’t have people helping her, she’d be more ass than a donkey farm. Marketing teams, though, know that they can capitalize off of the public’s stupidity by letting us believe that celebrities just have some inside knowledge on what it takes to keep it tight. They don’t. But that won’t stop them from profiting.