“A great Super Bowl commercial tells a story,” says some girl as the behind-the-scenes look at Kate Upton’s already-famous Mercedes Super Bowl ad begins. “No it doesn’t,” I reply as I think back to the zero times that I’ve ever yelled, “Shut up everyone, I want to hear the words to this car commercial”, in between pouring tequila bombs at a Super Bowl party. A good Super Bowl commercial, according to me, is short and sweet, with a softball setup and a home run punchline.
Take, for instance, the “Running of the Squirrels” commercial from several years ago. I don’t know what EDS is, but I remember this EDS commercial all these years later because it was simple. Upton’s Mercedes commercial, though, isn’t as memorable, at least not compared to her previous Carl’s Jr. ad. However, in Mercedes’ defense, what we saw was just a teaser, and there’s a much more elaborate concept in store for us come Sunday (or after the jump).