The University of Connecticut’s athletics department decided that it was time for a change when it came to the school’s worn out sports logo that had been in use since the Paleolithic Era known as 2002. And new logos are always great news, because they mean new merchandise and more money, as us sucker fans just slap the plastic down on the counter and shout, “GIVE ME NEW SH*T, A-HOLES!” at the local bookstore so we can look cool beans when the new season begins.
As for UCONN’s new look, it’s that mean-looking husky above, with that look that says, “Hey, take our sports seriously or else!” Don’t take my word for it, either. Listen to UCONN’s Big Daddy Swagger himself, Geno Auriemma, who is hot off of winning his 8th NCAA Women’s Basketball Championship.
Head women’s basketball coach Geno Auriemma says he is eager to see the new look on his student-athletes.
“This logo is everything that a Husky is supposed to be – powerful, aggressive, determined,” he says. “It is looking right through you and saying ‘Do not mess with me.’ This is a streamlined, fighting dog, and I cannot wait for it to be on our uniforms and court.” (Via UCONN Today)
Adding, “It has zip, zorp and zazz!”
But while looking at the evolution of UCONN’s logo, I couldn’t help but notice something very interesting.