If you’re not familiar with the story of U.S. Senate candidate Craig James, it really is quite a tale of scandal, intrigue and unbridled arrogance. Just to catch you up to speed with a dummy’s version – James was a talented running back and attended Southern Methodist University in the heyday of the program’s paid player scandal, and his NFL claim to fame was being ousted by Peyton Hillis as the last white running back to rush for 1,000 yards in one season.
After his short NFL career ended in 1988, James spent the next 20 years as a college football analyst, bouncing around networks, but always having a connection to ESPN, where he would eventually end up. In fact, he thinks so highly of his broadcasting skills that he founded the Craig James School of Broadcasting. And apparently the first lesson you can learn there is how to coddle your underperforming son and use your TV power as leverage in creating and promoting a scandal against a college football coach like Mike Leach.
In 2009, Leach allegedly forced Craig’s son, Adam, to sit in a dark electrical shed as punishment. Leach was eventually fired, and Adam later admitted that he was never forced to sit in a dark shed, was actually told not to sit in that shed, but he did so anyway because he thought it was “funny.” Alas, that is not a story that Craig will ever tell, because he stands by his version and believes that recaps like mine are pure propaganda in a vast conspiracy against his good name.
Or so he basically said in a recent interview (with his daughter) about his current 2012 U.S. Senate campaign, in which he is polling a whopping 4% among voters. Because if you want people to like you, go back to the ground zero of why people hate you.