Michael Jordan has a fragrance. David Beckham has one, too. Even Maria Sharapova offers ladies the chance to smell like her. But the New York Yankees are bigger than just one person, which is why they’ve become the first team to develop and market its own fragrance, so male and female fans everywhere can smell like a combination of Derek Jeter and Alex Rodriguez.

I call it “Erotic Centaur Musk.”

Ads bearing classic black-and-white shot-on-film photography and the slogan “Past, Present, Forever,” will show up everywhere from one entire side of the No. 4 train that goes to Yankee Stadium to a bullpen sign and a “Fragrance Day” event inside the ballpark. There will also be billboards in the metro area, and national magazine, newspaper and internet ads in a seven-figure campaign created in-house and aided by Media Kitchen, Carrot Creative and PR shop DKC.

What does New York Yankees cologne smell like? “We hope it reflects the smell of success, not to sound too cheesy,” said Duncan Bird, a veteran of Grey Global Group, BBDO, Anomaly andBBH who’s now creative director of the Cloudbreak Group, marketer of the Bronx Bomber scent. “It’s not too challenging. It’s a very refreshing smell.” (Via Ad Age)

The release of “Yankee Stink” (Boston fans can have that one for free) will coincide with the start of the 2012 season, and apparently Yankees fans have been quite receptive of the concept. Then again, they also surveyed fans about this back in February when the team still had A.J. Burnett, so I assume fans were just excited to have something hard to throw at him.

Read the rest of this entry »

For those keeping track at home, this truck has:

New York Yankees logos
Los Angeles Lakers logos
Miami Heat logos
Chicago Bulls logos
Nike logos

And there are more. I’m guessing Alabama, Duke, LSU, Dallas Cowboys and New York Giants logos are also on there somewhere. But before we go passing judgment, I caught up to this guy to get his reason for having all of these different teams represented on his truck:

“It’s totally cool, bro. I was born in New York, my girlfriend is from Miami, I had a 12-hour layover once in Chicago and I can almost spell Los Angeles. So I’m allowed to be fans of all these teams. But seriously, f*ck Boston.”

(Reddit via Sharapova’s Thigh.)

I guess if you’re a Chicago Cubs fan, you’ll look for any reason to be excited about the team’s 103rd rebuilding effort in the last 104 years, so it comes as little surprise that one North Sider is pretty proud of himself after pulling one over on the Boston Red Sox. Cubs fan Eric Engelman (above) is getting some love on the webs this week for a moral victory of sorts after he purchased the web domain JetBluePark.com for $8.

Jet Blue Park is the new $80 million home of the Boston Red Sox Spring Training in Florida, and on a whim, Engelman looked up the aforementioned domain last year and was quite surprised that it was available. So he purchased it and, according to his personal website, what happened next was just pure LULZ…

So, Last year, I purchased my first web domain. The Boston Red Sox are building a new stadium here in Fort Myers, FL and when they announced that JetBlue was getting naming rights to the building I looked online and saw the name was available. The best part? Check out where I have it forwarded to! I don’t even like the American League (see that picture above?), so I just think it’s funny.

And he linked it to the New York Yankees website.

People are making a big deal out of this – some sites are even calling him a cyber prankster and a genius troll – but I’m a little underwhelmed, to be honest. Granted, one of my other 6 jobs is in web real estate, so I see stuff like this all the time and it’s just business as usual for me. But linking it to the New York Yankees’ home page? Big deal.

Give me something I can really laugh at, like linking it to this GIF…

Read the rest of this entry »

To their credit, that’s mostly just “ugh, look at this asshole”. Via Mentality Magazine.

- Follow us on Twitter @withleather
- Follow me personally @MrBrandonStroud and Burnsy @MayorBurnsy
- Like us on Facebook.

Links

30 One-Hit Wonders Who Deserve Their Own TV Shows - 31. “Shave Tonight”. Eagle Eye Cherry gives you tips on how to prepare for that ever-important first date, because tomorrow you’ll be gone. [UPROXX]

Ranking the 10 Most Profoundly Stupid Characters Currently on Television - There should be a follow-up list of the most profoundly stupid characters EVER so Kim Bauer could rank. OH NO A COUGAR LET ME RUN TO THIS HERMIT RAPIST’S HOUSE AND CHANGE CLOTHES. [Warming Glow]

RIAA-Ruined Rap: The 20 Worst Platinum Hip-Hop Albums Of All Time - LOL at Chingy having a platinum album. And while I’m at it, there’s no way Vanilla Ice’s album is worse than Willennium. [Smoking Section]

Five Reasons the XBox 720 Should Embrace Used Games - The only way I’m buying an XBox 720 is if I can ride it through a skatepark. [Gamma Squad]

What to Expect When You’re Expecting is Dr. Pepper 10 for Chicks - And if you drink Dr. Pepper 10 while watching What To Expect When You’re Expecting it turns you into a hermaphrodite. [Film Drunk]

If The Posters For Oscar-Nominated Movies Were Honest - I flipped through this WAITING for the making-fun-of-Hugo poster that would make me rage and quit the UPROXX network. Thankfully it didn’t show up. [UPROXX]

Life Has Turned Out OK For Zahia Dehar - If you missed this yesterday, UNF. Also, sorta ew. [With Leather]

The 53 Most Ridiculous Outfits From Paris Fashion Week - Or, “every outfit from Paris Fashion Week”. The only thing worse than people who are into fashion is people who are into music reviews. [Buzzfeed]

17 Cats Sitting In Things - I feel like if you add up all the random numbers from these lists it’d unlock the hatch on ‘Lost’. 17? I’m sure you can find 3 more things a cat is sitting in. [HuffPost Comedy]

11 Signs That Pat Sajak Is Always Drunk - The guy’s job has been saying “heh, continue playing the easiest game show in history, everybody” for like 40 years. I’d be drunk all the time, too. [The FW]

Eating Only Chicken Nuggets for 15 Years Lands British Girl in the Hospital - The worst part is that she’s got a bunch of posed photos with McDonald’s stuff, and nobody ever stopped to tell her she was being a weird spoiled little regressive creep. [Brobible]

7 Great Movies That Take Place in Freezing Weather - I don’t know when Mystery, Alaska started being great and not just a 2 hour illustration of how the New York Rangers would almost lose to a bunch of random citizens. [Unreality]

Hot off the news that Minka Kelly realized that canceled TV show after canceled TV show is no way to go through life, it appears that former WWE Diva Torrie Wilson has taken a page from Stacy Keibler’s book and found herself a sugar daddy of her own in New York Yankees third baseman Alex Rodriguez. Somewhere, Billy Kidman just hit a Seven Year Itch into a pool of his own tears.

Rodriguez is recovering from special surgeries that he recently traveled to Germany for, as miracle doctor Peter Wehling administered plasma platelet injections into the underachieving superstar’s shoulder and knee. According to the Daily Mail – which totally wins the Headline of the Day contest with the unrelated “Moobs (Looks like a Lady)” – Rodriguez and Wilson spent New Year’s Eve in Cabo, but that doesn’t really mean much.

After all, it’s only official for A-Rod when he gropes his woman in a fountain.

OBVIOUS DOUBLE UP-DATE: George Clooney and Stacy Keibler were in Cabo with A-Rod and Torrie.

Read the rest of this entry »

Of course the only picture I could find of Alex Rodriguez's doctor has Nick Nolte in it.

New York Yankees third baseman Alex Rodriguez recently took a little trip to Germany to meet with Dr. Peter Wehling, who is the former doctor of Pope John Paul II and the guy who made Kobe Bryant’s knee feel better last year. Wehling is operating on – or has operated on, depending on the time zone difference – Rodriguez’s knee and shoulder, which have both been hampering the All-Star’s ability to perform at the level of a man who is paid $27.5 million per year. If you’re a Yankees fan, you should probably feel good about this because Wehling has a reputation for being legit.

And Wehling knows that his reputation is great, because he also makes some pretty ridiculous claims like:

“I am the only one to have found a way to cure arthritis,” he said. (Via ESPN)

I couldn’t ever become a doctor because if I see blood, I turn into a 3-year old girl. But if I were a doctor, I would want to be like Wehling. Whether he can or can’t cure arthritis won’t mean much to me for another decade or so, but if I had been the man responsible for keeping Pope J.P. the Deuce alive until the ripe age of 85, I’d be a little boastful, too.

Like, I’d walk into bars and tell the first hot girl I saw that she looks like she might have Shlarvenblarvenblitis, and she’d say, “I don’t know what that is, is it deadly?” And I’d respond, “It could be, but the only way to cure it is for you to rub your breasts in my face.” Then I’d high five the Pope and tell A-Rod to sock a few dingers.