I can only imagine the life and times of Pro Sports PR Guy (and/or Gal). Scoring that gig must have felt like such a coup right out of college when all your buddies were applying for barista internships and moving back into their parents’ house. But then days and weeks and months of researching and tweeting boring stat after trivial stat after useless stat goes by and it dawns on you that this is your job and that living over the garage is still technically living in your parents’ house.

So after a big win where Joe Johnson inexplicably flips a clutch switch that had been Gorilla Glue’d off in Atlanta and Nets fans are busy bleeping each other’s bleeps in the social sphere, you decide to have a little fun with things.

And this, folks, is how the greatest pro sports PR tweet in the history of pro sports PR tweets comes into existence. Fancy embed after the jump in case you want to favorite it for eternity.

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Despite me watching it last night, the NBA posted its new “BIG Color” commercial on YouTube today to celebrate both the holiday season and the surprisingly plain jerseys that some teams will be wearing on Christmas day. As we already know, the Christmas day NBA schedule looks like this:

Boston Celtics at Brooklyn Nets
New York Knicks at Los Angeles Lakers
Oklahoma City Thunder at Miami Heat
Houston Rockets at Chicago Bulls
Denver Nuggets at Los Angeles Clippers

It’s a regular potpourri of games that we both care and don’t care about. Thanks NBA! But back to the uniforms and commercial at hand. The BIG Color commercial features four of the league’s most recognizable stars and Joe Johnson, as they bounce their jingle balls in rhythm to the tune of “Carol of the Bells”. For what it is, it’s a simple but cool spot that doesn’t play any favorites, except that 25 teams are left out of the fun. But that’s their fault for stinking.

Check out the commercial after the jump, as well as some special holiday cheer commentary from my favorite and most intelligent people on the Internet – YouTube commenters.

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Atlanta Hawks 103, Chicago Bulls 95 (Series: 1-0 ATL)

Derrick Rose will be named the NBA’s MVP today, drawing ire and criticism from the people who believe that LeBron James and his multiple Player of the Month awards should have sealed the deal. As for the people who argued in favor of Dwight Howard – like those of us who believe the Orlando Magic would have won 10 games without him this season – they have crawled back into their holes of self-loathing and inner misery.

Anywho, Rose looked more like a Meh-VP (*holds hand up for high five*) last night as the fired-up 5-seed Hawks took Game 1. For the first time in weeks, Joe Johnson looked like a guy who makes $18 million a year, as he scored 34 points to lead Atlanta. Rose, on the other hand, had a respectable 24 points and 10 assists, but he missed 16 shots, including a few doozies near the end, and he didn’t make it to the free throw line once. It also didn’t help that he rolled his ankle by stepping on Jamal Crawford’s foot on the very last meaningless play of the game.

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