Hey college football fans!  Do you love Boise in December?  Me neither!  Regardless, the Humanitarian Bowl — formerly known as the Crucials.com Humanitarian Bowl and the MPC Computers Humanitarian Bowl — will now be the Roady's Humanitarian Bowl.

The Boise college football bowl game played each December at Bronco Stadium has a new sponsor: Roady’s Truck Stops… The chain has headquarters in New Plymouth, Idaho, with locations around the country.  The "Truck Stops" portion of the company's name will not be included in the bowl title.

Apparently, they didn't want it to be confused with the Truck Stop Bowl, which I believe is played on I-80 in Ohio.  Beautiful stretch of highway there.  All the grit and depression of Gary, Indiana, but without the buildings.