In news that should only be shocking to people who take diet pills, Reebok is paying $25 million to disgruntled athletic shoe enthusiasts after the U.S. Federal Trade Commission determined that the company’s RunTone and EasyTone shoes were sold with a mighty misleading ad campaign.
If you’re unfamiliar with the kicks in question, they’ve been marketed as shoes that women can wear to gain the benefits of exercise while they simply walk from the frozen dinner aisle to the ice cream samples. So how did they market such a foolish idea? By strapping these $100 cankle supports to exotic human masterpieces like Nicole Scherzinger and Kelly Brook.
David Vladeck, director of the FTC’s bureau of consumer protection said: “The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science.”
(Via the Daily Mail)
Now you wait just a second. How can you say that Kelly Brook isn’t a walking example of sound science? Everything about her suggests that gravity is bogus. Next thing you’ll tell me is that wearing Sketchers Shape Ups won’t turn me into a Hall of Fame quarterback or a sex tape star.
But don’t worry, lazy fitness enthusiasts. I’ve found the solution to all of our problems and it’s so awesome and powerful that it makes CrossFit look like cross dressing.