Reality TV host, global real estate icon and world’s largest source of natural hot air Donald Trump reached a new level of relevance during the 2012 presidential election, as he trolled Twitter ever so hard and goaded millions of people into reacting to his shameless, arrogant and irresponsible opinions about President Barack Obama and the future of America. All the while, as people lashed out at the world’s most famous head of hair, there was a hilarious irony in a man who has declared bankruptcy 5 times proclaiming to know what is wrong with America. But we ain’t here to chatter politics.

Instead, now that the election is over and Trump is through dangerously tossing around the word revolution, Trump chose to get back to pushing random buttons, this time targeting the fine people of Scotland, where he recently built Trump International Golf Links, an ambitious golf course that Trump claims sets a “new standard in course design” while “honoring Scottish tradition”. Also, you have to be wealthy as hell to become a member, so naturally the people who have had the honor of playing this course think it’s the kilt’s tilt.

That let Trump to this recent boast.

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Last month, the incomparable Will Leitch wrote probably the most poignant piece to date on how American sports fans and TV audience can best combat ESPN’s resident troll, Skip Bayless. Essentially, the point was “Just don’t watch, don’t feed the troll” and he was right to an extent. The problem is that the average sports fan – the kind that takes sports way too seriously and can’t handle someone criticizing his team – is the little fish taking the bait every time. That’s why First Take has solid ratings, and that’s why ESPN has shamefully embraced the debate format over actual news.

The other problem is that even the big fish can’t ignore Bayless’ shiny lure, as we’ve already seen Chad Johnson “debate” Bayless and Dallas Mavericks owner Mark Cuban “own” him. It’s just too bad that even when Bayless is being “owned”, he wins because people tuned in. Ultimately, we can only stop Bayless by completely ignoring him, and that’s not going to happen anytime soon, thanks to Kevin Durant being his latest mark.

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