Because no one has demanded that someone buy them some Cracker Jacks at a ballgame in quite some time, the folks at PepsiCo’s Frito-Lay have decided to reinvent the ballpark snack of old, in order to appeal to younger fans. The first step? Giving the snack a brand new name that is edgier and more in-our-faces – Cracker Jack’d. BOO YA MUTHA TRUCKAS! Sh*t just got reallllllllllz, yo.

So why now? Why revive this ancient beast when there are literally millions of other things that we can put in our mouths?

The company is targeting younger customers, claiming they weren’t connecting with the old-timey caramel corn and peanut product.

“The product as it stands … isn’t relevant to them,” said Dave Skena, vice president of marketing for Frito-Lay. “Younger folks want more intense flavors and a wider variety of textures.” (Via the Huff to the Pizzo)

That’s right, we want intense flavors. We don’t want sour cream and onion. We want POWER CREAM AND F*CKING FUNYUNS! That’s why Cracker Jack’d will feature new flavors like PB & Chocolate (so radical it doesn’t spell out peanut butter), Berry Yogurt (how about BROGURT for short?), Buffalo Ranch and Spicy Pizzeria. I don’t know about you bros, but those still sound pretty lame. So I made my own list of flavor ideas that will totally f*cking rock your bullsh*t face into the sun.

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This isn’t exactly run-of-the-mill bike stunt failure. This is something truly much more precious. So dude puts on some eyeliner and then decides to ramp it up for a few tricks. Okay, fine. So he takes a pretty mean faceplant on the pavement, BUT LOOK AT THE GUY THAT JUST KEEPS ON EATING HIS LUNCH. No reaction whatsoever. Holy crap, I have to get one of those sandwiches. If that can hold his attention through a three-star faceplant, they must be pretty amazing.

It’s a little more nuanced that some of our other tooth-wrecking fare, but this is really a human story. Check it out after the jump and let the narrative wash over you. Read the rest of this entry »

The connection to sports here is tenuous at best, but luckily for all of us, tenuous connections to sports stories are right in my wheelhouse.  With Leather reader Matt (Is everyone named Matt? sheesh) sent this picture in with the simple declaration: Stephen A. Smith's car.  And, given SAS's fondness for cheez doodles, I'm not inclined to disagree. 

How amazing do you think this car looks at the Bristol headquarters?  Especially parked next to John Kruk's Wienermobile?  If you answered "pretty freakin' amazing," you are correct.  On a scale of 1 to McQueen, I give it an 11.