Yesterday I wrote about how the NBA players were making a too little, too late effort to win fan support as the deadline had already passed to save the first two weeks of the season by starting a hashtag campaign on Twitter. By no means was I suggesting that the owners are the good guys in this whole mess, but I’m also not saying we should all stand behind the players. Look, both sides are wrong, just as both sides were wrong during the NFL’s lockout. The only side that is right is the fan side, because we pay the money. But my point yesterday is that neither side has seemed to give a crap about us, so we should be angry.
With that said, the players have been lighting up Twitter to try and explain to us why we should care that two weeks of the season have been canceled. As many commenters have pointed out over the past few weeks, we shouldn’t care. As far as I’m concerned, as long as the agents are poisoning the players for the sake of preserving large contracts, we shouldn’t care. But as a season ticket holder for the Orlando Magic, I do care. As a friend of people who work for a NBA franchise and people whose small businesses depend on the NBA season for income, I care a lot. This whole thing is frustrating, disappointing and sad.
But the players are speaking out – and more importantly they’re trying to clear up some misconceptions (like Steve Nash above) and have intelligent conversations about the lockout – so let’s see what they have to say. Especially if it’s in rap and/or Twitter form.