With the first round of the NBA playoffs underway, Kevin Durant is on the cover of the latest issue of Sports Illustrated and he is upset about something. I can’t quite put my finger on what he’s getting at, but maybe you can decipher it from this very vague quote that accompanies his image:
“I’ve been second my whole life. I was the second-best player in high school. I was the second pick in the draft. I’ve been second in the MVP voting three times. I came in second in the Finals. I’m tired of being second…. I’m done with it.”
I’ll tell you the first thing that I noticed – this is a fella that loves to say, “I”. “I” this and “I” that. Last time I checked, an entire team finished second in last year’s NBA Finals, Kev. Otherwise, I like this cover a lot. I like the emotion and the intensity. I like the message.
So I was thinking we could make this a theme and give Kevin the cover every few weeks with a different message about something that’s bothering him. Call it therapy. In fact, I even made a few that he can use.