Whether you like it or not, the World Cup has certainly helped soccer’s case for a spot in the American sports landscape. Sure there was diving. Sure there were Europeans everywhere. And sure, there were vuvuzelas. Despite all the reasons to hate soccer, Americans, for the most part, still cared about the World Cup. What else were we going to watch for the last month? Baseball?
Initial ratings for Sunday’s World Cup final in which Spain defeated the Netherlands 1-0 in overtime appeared to be flat compared with the 2006 tournament, ESPN officials said Monday, though other figures indicate that more people may have been tuned in.
Sunday’s pre-game activities and match on ABC and ESPN scored an 8.6 rating among the nation’s top 56 “metered” markets, exactly the same rating that the final in which Italy defeated France on July 9, 2006, according to ESPN spokesman Bill Hofheimer. The ratings figure is the percentage of households watching the match.
The match itself, which ran from 2:30 to 5:30 p.m. EDT, posted a 9.9 rating, Hofheimer said, but comparable figures for the 2006 match were not available. “Fast national” ratings, an indication of the entire country’s viewership, are expected to be available later Monday. –WSJ
Soccer’s ultimate prize was not the ratings bonanza ESPN was hoping for, most likely due to early morning and afternoon start times. However, viewership was up from the 2006 World Cup. How did such a thing happen, you ask? I’d put my money on the combined efforts of Larissa Riquelme and TeamBJ. As a red-blooded American sports fan, you’re bound to get my interest perked with promises of Latin American boobs and Scandinavian fellatio. Read the rest of this entry »