Or, “Justin Timberwolf”. No matter what we do we feel the pain, whether we’re watching them or not. (via Sportress)

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UPROXX ‘Archer’ Open Thread: ‘Bloody Ferlin’ With Associate Art Director Chad Hurd - When I’m done catching up with ‘Breaking Bad’, I swear I’m spending a week watching nothing but Archer on Netflix Instant. [UPROXX]

Open Thread — Who Is the Better Character: Walter White or Raylan Givens? - And then, uh, I’m gonna start watching ‘Justified’. Man, I’m terrible at watching television while it’s actually on. [Warming Glow]

2012 Oscars Best Picture Bracket: Round 3 - I liked The Artist, but I’m hoping Midnight In Paris can pull off an upset here. It’s a Woody Allen movie MY MOM enjoyed! [Film Drunk]

Unlaced: adidas Designer Robbie Fuller Talks The adiZero Rose 2.5 - My shoes are also unlaced, and I’m going to talk about argyle Vans. Yes, because of David Otunga, shut up. [Smoking Section]

What If Male Superheroes’ Costumes Were Designed Like Female Superheroes’ Costumes? - They couldn’t be! Where would poor Rob Liefeld draw his pockets? [Gamma Squad]

Steve Carell In Now On Twitter - I can’t wait to see him and Ricky Gervais make awkward jokes about each other all the time. #notgoodafterseason2 [Buzzfeed]

David Wain’s Reddit AMA: 15 Best Answers From ‘Wanderlust’ Director’s Q&A (PICTURES) - If my girlfriend ever ends up contributing to UPROXX, it’ll be nothing but interviews with Stella. [HuffPost Comedy]

What To Expect When You’re Expecting An Apocalypse - Hopefully there’s some sort of movie or comedy or book or comic that could help me out here! At this point I think it might be better to assume everything’ll be all right. [Adult Swim]

The first extended look at Pixar’s “Brave”. June cannot get here soon enough - I don’t care how good it ends up being, I’m calling it How To Train Your Daughter In 3-D until at least June. [FARK]

New Dad Jay-Z Is Deeply Disappointed In RihRih For Reuniting With Breezy - I think our first goal should be to stop calling the deluded, violent sociopath “breezy”. [Bossip]

Does ‘World of Warcraft’ Make Elderly People Smarter? - I don’t know, but I’m interested in seeing how smart ‘Excitebike’ makes them, especially after I’ve beaten their asses at Excitebike. [The FW]

Whip Out Your Wands, J.K. Rowling To Write Something For The “Adult” Crowd - If she writes something more complex than “Harry said, then Ron Said, then Harry Said”, hell, I’ll buy it. [Pajiba]

These people: the reason you'll stop watching football.

Unless I can’t figure out how to get Ghorbash the Iron Hand to follow me through a ruin in Skyrim without bugging out and getting lost in the walls, this is the least important problem you’ll read about today: the NFL and Nike are concerned that if they use the Roman numeral “L” to represent the number 50 in 2016′s Super Bowl 50, people will think the Super Bowl and Nike mean “loser”. Remember when Super Bowl 30 happened and people started masturbating to it?

MyFoxDC.com expounds on the origin problem, going to great lengths to say, “hey, remember when Ace Ventura said loo-hoo-hoo zer-her? That’s what we’re worried about”.

In the 2003 book “Field Guide to Gestures,” the “loser gesture” was referenced as forming the letter L on your forehead with your index finger and thumb. The book offered a five-step primer that ended, “Say ‘loser’ with derision, generally elongating the first syllable.”

The sign has perpetuated in movies and TV shows since at least the 1990s. Most recently, the symbol was featured in promotional materials for “Glee” and has become something like a secret handshake for “Gleeks” since the show’s 2009 premiere.

L can mean a lot of things. Have you ever picked up a large shirt, looked at the tag and though “ugh, I can’t wear this, look at this tag, people will think I’m a loser“? Have you ever picked up a copy of ELLE magazine and flipped though it for LAN Party tips? Hopefully by the time 2016 rolls around, Glee will be long-canceled and the people in charge of the biggest sporting event on the planet will say, “okay, it’s a letter, let’s move on with our lives”. Or maybe they’ll call it SUPER BOWLL and go for a Lloyd Moseby vibe.

Until then, we have to out the people who get a hard-on from this as the world’s true losers:

“L standing for loser with a Nike swoosh right above it — I love that,” said Blake Lundberg, general manager of Adidas’ sports licensed division.

[h/t Fark Sports]