
By now, you’re probably aware that Mercedes signed With Leather’s 2011, 2012 (and pretty much every year beyond that until the end of time or she turns 30) Celebrity Sports Fan of the Year Kate Upton for its Super Bowl ad campaign, and today we’ve finally been gifted with a teaser ad. And right from the start, Mercedes grabs my attention, flips it over and shakes all of the money from its pockets with this disclaimer:

Of course, we’d be pretty shocked if a classy automobile manufacturer like Mercedes went the Carl’s Jr. route instead of bringing something a little more clever to the party. Needless to say, Mercedes had that in mind. Sorry to disappoint, fellas.
And people are certainly disappointed. Not because Kate isn’t soaking up her assets, but because Mercedes even had to stoop as low as to have her in a commercial at all. Just check out some of these Facebook comments:
The car is sexy enough, the contrived nature of the ad wasn’t necessary
“…don’t objectify me! Just give me money so I can stay beautiful…”
Why stoop to that level of advertising? Tsk, tsk.
Eh. Could have used a better outfit for Kate. And Sandals?! Sandals do not scream sexy. Sweet ride though. C’mon MB, you guys can do much better than this.
I thought Mercedes Benz had more class than that
They Coulve Had Someone Wayyy Sexier Like, Victoria Secret Model Gisel Budchen Or Brooklyn Decker Both Gorgeous Women!!!
Eh. She’s so vanilla. There are much hotter women out there that would have been better representatives for MB and its message–which I sort of thought was sophisticated sexiness. She’s like a sports and a beer type of girl.
I will be humiliated if the superbowl spot is anything like this.
Embarrassing execution. Horrible ad…..just plain stupid.
And now, I present my official response to those and the many other complaints:

(H/T to Hypervocal)


I’m guessing those comments were written by women.
The last two could be written by guys who are in the dog house with their significant other and to make amends, they wrote those comments to show their partner that they are femin. . .
Yeah, those comments were written by women.
or by gay dudes
I didn’t like it either. It was just a Go Daddy commercial, and Go Daddy commercials are the worst. Kate Upton is dancing in a bikini like 250 days a year, she doesn’t need to hit the “sex BUT NOT REALLY” market.
Aren’t Kate Upton and Brooklyn Decker the two women this very site ran a side by side “Can you tell who is who” of?
you may have missed out on the context of that post
As a former MB owner, I can tell you that all of those reactions make perfect sense from MB people. Your typical ML-Class owner; Imagine 52 year old white women who, recently divorced, decide to get their real estate license, and with said license now need a quasi-lofty vehicle to drive around young assholes.
So, what you’re saying is that this ad should have featured Taylor Lautner?
Or Johnny Depp.
All three of you: well done.
Mercedes should just run that Batman gif for 30 seconds and call it a day.
Well thank god they kept Piggy Upton fully clothed, am I right guys?
This ad is stupid. As B-Stro said, it resembles a Go daddy ad, which is something no marketing company should ever strive towards.
Well, it’s also the case where this ad could very well backfire because people are more inclined to remember Upton than the damn car. Just like a GoDaddy commercial.
10/10 would bang
Wheres the Michelle Obama EYEROLL GIF in response to those comments!
I’ve said it a hundred times. I’d take Dougie Kate Upton over Sexy Kate Upton any day of the week.
That Batman gif is the best thing I’ll see all day. Sucks that it’s 9am. My day is downhill from here!
So Mercedes-Benz is a chubby chasing company?
Their clientele are fat cats, so it would make sense to have this beast of a woman represent them. You all realize she will weigh 300 pounds in ten years, right?
My problem with the ad is that Kate Upton isn’t naked …
This teaser video just turned me completely off of Kate Upton. She has the grossest legs and feet I’ve ever seen. Those shoes were disgusting.
Please just post pics and of her face and boobs and shots that stay away from those gross, never worked out or played a sport a day in her life legs.
Or just boobs.
Kate Upton is officially gross to me.