Earlier this year, there was a considerable deal of buzz around New York Jets backup QB Tim Tebow inking an endorsement deal with the underwear company Jockey, because the world’s most famous virgin doesn’t exactly sound like the perfect candidate for rocking his bulge. But then the ads started flopping out of the fold – like the one above – and we realized that these were newer, more conservative Jockey ads and Tebow wouldn’t be packing heat in print. This naturally made women very angry.

But dried up lady parts aside, Tebow’s endorsement of Jockey is just another chapter in the company’s long, storied history of relationships with professional athletes. And you can even say that it’s a footnote in the grander marriage between what I am told are attractive male athletes and underwear companies in general. For instance, David Beckham has his deal with H&M and Cristiano Ronaldo captures your eyes with his beef pocket for Armani. The point is that athletes have long loved rocking their ding dongs to sell man panties.

And Jockey has done it better than anyone. Well, I guess “better” isn’t the best word. Jockey has done it more than anyone – that’s more accurate. Because the picture that slapped my eyes and teabagged my brain this morning does not qualify as “better”.

Obviously, that image has made the rounds before. But look at that damn thing. LOOK AT IT! LET PETE ROSE HAUNT YOUR DREAMS!

I’d love to know how much Jockey paid Rose for that nightmare. Just once I’d like Darren Rovell to do something useful.