
“Fiesta” your eyes on the Los IceHogs jersey, a special-occasion alternate for the AHL Chicago Blackhawks affiliate Rockford IceHogs. I’ve been trying to come up with an occasion that would require a hockey team to dress like that, and I’ve come up with two believable options:
1. IceHogs player John Marston purchased a safehouse in Nuevo Paraiso.
2. Corona is sponsoring a promotion, and there isn’t a huge hockey-loving Latino community in Rockford, Illinois, so instead of being “Hispanic Heritage Night” it’s just “Mexico”.
I mean, what’s next? Are they gonna give fans maracas? A special appearance by Dora The Explorer?
It’s “Los IceHogs” night at the BMO Harris Bank Center! The first 2,500 fans into the building will get a Los IceHogs Maraca (one of four colors) compliments of Corona. The Hogs will also be wearing specialty jerseys that will be auctioned off.
I know I can be a little bleeding-heart about these things, but man. We’ve seen “los” jerseys in other sports with varying degrees of success (“Los Heat” is still pretty terrible), but did they have to give the Mexican IceHog a Cheech mustache? Did they have to put him in a sombrero? More importantly, did they also have to put the numbers on the backs of the jerseys in sombreros? This is an actual thing:

I hope their mascot gets replaced by Slowpoke Rodriguez. Oh, and by the way, here are the maracas.

If the IceHogs win, everybody gets $2 off a flan!
[via Puck Daddy, pictures via IceHogs.com]


Here comes el IceHogs to ruin your drinking water! pewpewpewpew!
Icehogs are the leading cause of Trichi-snow-sis.
True story, once when I was 12, I wrote to Newman’s Own to tell them their salsa bottle is a little racist. I got back a non-form letter from the VP of the entire company telling me I was an idiot. The letter was right.
Just let this one be, Brandon. Not everything is something.
[kosheronabudget.com]
+1 For reals.
sometimes they are putting sombreros on lazy-shaped numbers
At least they’re not riding lawnmowers on to the ice…I think.
I’m just saying, a racist hockey jersey is probably the least important thing ever, but the “not everything is something” argument is a really lazy argument for letting stupid, hurtful shit slide. Paul Newman shouldn’t be in a fake mustache either. The Indians shouldn’t have a red smiling guy as their mascot. It’s not something to get ENRAGED~ about, but it should change.
You’re right, that was a lazy argument, and I should have at least expanded.
First, I’ll put on the record that I can understand why one might think the Indians logo is hurtful. It’s a caricature, and a pretty insensitive one at that. I don’t think this is the same thing though, and the analogy seems unfair.
It would be one thing if they tried depicting an actual Mexican person, but it’s tough for me to be even slightly bothered by a few sombreros and a mustache (which are legitimate parts of Mexican culture). Even if those are generalizations, they’re hardly negative.
Truthfully, to get upset about this feels a little like white guilt (which I know is a crappy to term to apply here, but it seems apt). If the team had “French Night” and put a beret and a more French looking mustache on the Ice Hog, would you be equally upset?
Again, I’m not mad or upset at all, I just think it’s stupid.
flan appreciation night
How are their sticks not in a churro form?
Authentic mexican fail.
I knew it! They’re moving the team to Albuquerque!
I remember when I was 12, I wrote a letter to Newman’s Own, telling them that the label on their salsa jars is racist. I got back a non-form letter directly from the VP of the entire company telling me I was an idiot. The letter was right.
Just go with it, Brandon. Not everything is something.
[kosheronabudget.com]
Oh Rockford…
When my BF and local hockey jersey guru tweeted this photo a few days ago… I said.. no. It has to be a joke. Good joke my friend, I thought. Now… I will never doubt him again. PRIES! YOU HAVE IT IN WRITING ON AN INTERNET FORUM SO USE YOUR POWER WISELY.
WHAT ARE THEY SKATING ON!? FROZEN HORCHATA!? :/
oh man, that is hilarious
SORRY US DUMB HONKIES ARE INSENSITVE TO OTHER CULTURES, WE REALLY SHOULDN’T BE ALLOWED OUT IN PUBLIC MOST OF THE TIME :(
LOL! It’s all good, Loby :)
In honor of the Ice hogs special event the entire game will be played with leaf blowers and for the lucky few yard rakes will be handed our as promo gifts. YOLO!!
I work in Rockford and I was actually able to locate the IceHogs’ planned logo for February.
[www.flickr.com]
I saw this jersey and thought it was pretty clever. I have a Mexican granddaughter and never once thought it was racist or derogatory in any way. I guess it is all in how your mind works, you can make anything racist if you want to.