The NFL And Prilosec Think We’ll Listen To Larry The Cable Guy

One of the NFL’s many official sponsors, Prilosec OTC has a new campaign called “A Better Way to Tailgate” to help fans avoid eating and drinking things that will give them heartburn, and that’s cool, because I suffer from heartburn a lot and I appreciate a billion dollar pharmaceutical company trying to knock the chili dog out of my fat mouth.

But to really hammer home their point, the makers of Prilosec have hired Larry the Cable Guy to travel to NFL games and interact with fans, because he is apparently also a frequent heartburn sufferer and he represents the average, blue collar NFL fan. Larry, whose real name is Dan Whitney, attended Thursday night’s game between the Pittsburgh Steelers and Cleveland Browns, as well as yesterday’s Baltimore Ravens-Indianapolis Colts game.

And I could get into some long rant about how much I can’t stand Larry or how I’d be irate if my team was letting him run around in a jersey or wave a Terrible Towel, but nobody can ever break down the mystique of Larry’s success better than the late Greg Giraldo.

"Some people say Larry's only successful because he's pandering to the lowest common denominator, blatantly and not ironically exploiting people's racist and homophobic tendencies. Don't listen to these people, Larry. They're just bitter and jealous and right.”

Just yesterday I was bitching about Fox still employing Frank Caliendo. Now it's like the NFL is daring us to hate it.