The 2-0 Miami Heat have set the NBA on fire with a dangerously effective, new-look offense that emphasizes athleticism and de-emphasizes LeBron and Wade and Bosh standing around expecting to win. As undeniably great as they are, they keep doing things to make us hate them … most notably their 2011-12 intro hype video, wherein Hype Williams has apparently taken his talents to South Beach to film the team posing like d-bags in the best Express For Men has to offer.

It doesn’t do a lot to help the “Hollywood Heat” nickname, but it goes a long way to making Juwan Howard look like a 70-year old sailor, if that was part of the plan. It also makes me feel a little sorry for the guys who get crammed together at the end, like Mickell Gladness. More like Mickell Sadness. They should just have a fast-scrolling list of the non-Big 3 roster with AND ALSO at the top fly by so LeBron can flex his sweatermuscles and wear vintage sunglasses more.

Anyway, for extra fun, compare and contrast this with the undisputed king of music video intros:

From NORTH … Caaaaarolina > scarves

[h/t to Los That Sports]