Changes, BMW Diesel — D
Not a Super-Bowl quality ad. Plus it was in the same ad block as the X3. Yawn.
Volt, Chevy Volt — D
A car that uses electricity instead of gas? But where does the electricity come from?
Dragon, Coca-Cola — D
Oh look, he’s shooting fireworks out of his mouth! Whatever.
Doggie Door, Doritos — D
Not even the best ad with a dog.
Snap Out Of It, Hyundai Elantra — D
I…stayed awake through the whole thing.
Engaged, TGI Fridays — D
People go to Fridays to end their relationships, not start them.
Over The Top, GoDaddy.com — D
A tired gimmick that needs to end. “It’s too over the top.” Lemme guess…Danica doesn’t get naked. And by the time she does, we won’t want to see it.
Hypnosis, Hyundai Elantra — D
This was like watching a Franz Ferdinand video on acid. There has to be a better way to tell me that compact cars don’t have to be boring besides saying “Compact cars don’t have to be boring.” Show, don’t tell.
I Wonder, Pepsi Max — D
“Wait…which one?” Funny, but totally forgettable.
Werner, Pepsi Max — D
Mandatory one-grade deduction for the nut shot.
Tony The Logger, Snickers — D
Decent sequel to last year’s monster ad with Betty White and Abe Vigoda. Richard Lewis? Fine. But Roseanne?! Back in the mothballs, please.
iPhone, Verizon — D
“Can you hear me now? Good, BECAUSE I’VE GAINED SO MUCH WEIGHT THAT I NO LONGER HAVE ANY FRIENDS!”
Make Sense, BMW X3 — D+
Gets the plus for the South Carolina shoutout, and really, out of all of the “We Are Blank” car ads in the telecast, this one was the best.
One Epic Ride, Kia Optima — D
The first of a handful of “ADD storylines.” Kia seemed set on cramming as many people, places and things into 30 seconds as possible. Instead of picking one weak concept, they picked a handful, and executed them to the point where we don’t even care about the car at the end.
![[image]](http://cdn.wl.uproxx.com/wp-content/thumbnails/130/110/2013/02/Bar-Refaeli-180x180.gif)
![[image]](http://cdn.wl.uproxx.com/wp-content/thumbnails/130/110/2013/02/kate-upton-takes-us-behind-the-scenes-of-her-mercedes-commercial-180x180.jpg)
![[image]](http://cdn.wl.uproxx.com/wp-content/thumbnails/130/110/2013/01/heres-the-leaked-james-hardenkris-humphries-foot-locker-commercial-180x180.jpg)
![[image]](http://cdn.wl.uproxx.com/wp-content/thumbnails/130/110/2013/01/mercedes-reveals-first-super-bowl-ad-with-kate-upton-180x180.jpg)
Bud Light dog sitting reminded me of the dog party at the end of “Go Dog Go” and that is why it was my favorite commercial of the night.
RoseAnn Barr getting nailed by a large log = A++
*note: probably the first time she’s been hit by a pole in a long time, really”
I thought the Ozzie/Bieber ad was effective and funny. Although, I can’t remember what company it was for, but that has more to do with whiskey than the ad itself.
i’ve never been so disappointed in a post from a blogger i generally like and agree with…punte fail – all but 3-4 commercials fucking blew
Todd, I’m sorry you’re disappointed in me, but you have to remember, I have horrible taste in everything. Plus I could hardly give all of them Fs.
I disagree with that Groupon one. I saw where the funny was supposed to be, but it didn’t do it for me. Not the best way to introduce yourself to the massive viewing audience.
We all chuckled at the “which one” Pepsi Max commercial. Kind of low-brow…but then I’m very low brow. Not enough potty limericks though.
in mexican tv we miss all that stuff and have to endure the silly lot of commercials and characters thrown at us, i don’t know if tvazteca had ines sainz around
You forgot the “Children are our future unless we stop them” tag, PUNTE.
Hmm…this is why you write for a sports blog. Though, keep up the good work on that front.
“Bud Light had only one miss for the night…”
Really? If you asked me, Bud, InBev, whoever the FUCK they are now totally missed by spending money on commercials instead of better ingredients in their beer other than rice. I realized they truly fucked up when I went to the fridge and found a Sam Adams’ Revolutionary Rye Ale. Sam Adams is available in about every grocery store and continues to put out new beers every year. While none are like amazingly incredible, they still are solid beers that even a Bud drinker could like. How many Sam Adams commercials did you see? None. I’m glad they spend their money on making new beers instead of making commercials.
Was the TGI Fridays comment “People go to Fridays to end their relationships, not start them” in reference to the guy who stabbed his wife to death outside of one in the Milwaukee area back in the 90′s only to later be beaten to death with Jeffrey Dahmer?
The Pepsi Max was poorly done since it sent mixed messages.
First off, it wrongly portrayed the interaction between the guy and the white chick. In real life, not only would the white chick not have smiled at the guy, she would have got up and left the area when she saw two criminals walking towards her.
The only real part was the black on white violence that occurred at the end of the clip (and the fact that all blacks try to solve their issues through violence), followed by the criminals running away from the felony they just committed. I can only imagine what Al Sharpton would have said if a white person nailed a negro in the head with a pop can.