With the door seemingly closed on the George Steinbrenner Era, it seems appropriate for a review of the Tampa shipbuilder’s time at the helm of baseball’s most storied team. George: The Poor Little Rich Boy Who Built The Yankee Empire promises “an exciting and compelling story well told,” and by and large, it delievers. And this is coming from a guy that would have celebrated in the streets had Al-Qaeda decided to crash a couple of planes into Yankee Stadium in April, in a manner of speaking.
Golenbeck’s well-researched book chronicles Steinbrenner’s days as a spoiled little ass growing up in Cleveland, his antics in the Air Force and as an assistant football coach, and ultimately his forays into sports ownership. Steinbrenner’s dickish ways were first on display as owner of the Cleveland Pipers of the old ABL, but would assume a more prominent stage in 1973, when he would lead a group of investors to buy the New York Yankees from CBS for $10 million, a paltry sum when one considers what the landmark franchise is worth today.
The meat of the book begins here, as Golenbeck chronicles Steinbrenner’s relentless tormenting of players, managers, and front office staff alike. The Billy Martin saga, The Dave Winfield contract, and his two suspensions from Major League Baseball are laid out–by the people that were there–in a way that may shatter your image of the guy that was so lovably parodied on “Seinfeld.” Golenbeck’s subject is nowhere near lovable, and the evidence might blow your mind.
But then Golenbeck blows it at the end with a sort of “kiss and make up” chapter, listing all of the nicer things and charitable efforts that Steinbrenner had engineered over the course of his life. After exposing the man for the big ball of evil that he is, this epilogue seems to ring hollow. Perhaps that’s by design.
Regardless, George is a great read for anyone with interest in the inner politics of one of the most famous team’s on sport. Its terrific chronology and impressive research make for a rewarding read.

