How many times has “Brett Favre” been mentioned in a single TV show? I don’t care either, but ESPN’s “SportsNation,” that show where they take 30 minutes to show you everything you already saw on the internet earlier that day, is looking to break that record…whatever it is.

ESPN, says spokesman Mike Soltys, will announce that on next Monday’s broadcast of its ESPN2 SportsNation [time redacted], it will try to set a record for the most mentions of Brett Favre on a TV show — with Guinness World Records now looking for the current record. via.

So “SportsNation” is looking to become–literally–the most annoying show in the history of television. What else would you expect from the monolith? They only seem to care about ratings and not showing Rachael Nichols’ breasts, and neither of those things leads to coherent television. Oh, wow…I’ve just gone through my calendar and I was already planning on not watching it. Sweet.