Jim Beam and Jack Daniels, staple liquor brands who probably don’t need to spend extra money to appeal to the redneck demographic, have announced that they will not be renewing their sponsorship agreements with their respective NASCAR Sprint Cup Series teams in 2010.
The maker of Jim Beam Bourbon will stop sponsoring Robby Gordon’s Sprint Cup team next season, sending another liquor company to the NASCAR sidelines.
A day after Jack Daniel’s announced it would stop supporting Casey Mears’ No. 07 Chevrolet for Richard Childress Racing, Beam Global Spirits & Wine, Inc. said Tuesday it was shifting sponsorship dollars to areas outside NASCAR.
It’s not terribly surprising, considering neither of their drivers made the Chase and that, well, people are going to get drunk on bourbon and whiskey whether or not they’re watching a car with its logo run around the track. But don’t ask me to tell you which is which. Brown booze isn’t really my bag. Twelve-ounce bottles and cans are much easier to hold on those Sunday morning drives home from the bar.