02.17.09 FOX CLEARLY HATES ITS NASCAR VIEWERS
In case you aren’t up to speed on your NASCAR telecasts, FOX uses a ground-level cameras called “Digger Cams” during the races, and the network keenly developed an animated gopher character called Digger to really rape the point home. And now “Digger and Friends” is an animated cartoon played during pre-race coverage (see the horrible video below). From the terrifyingly obtuse press release:
Besides Digger, the vignettes feature new characters including his girlfriend Annie, best friend Marbles, Gramps and arch-nemesis Lumpy Wheels.
The Digger characters were conceived by FOX Sports Chairman and Executive Producer David Hill… “The first time I saw Digger pop out of his little tunnel I thought we could really have some fun with this and make our races more entertaining, especially for younger fans,” said Hill. “I really got to thinking about all this when the online effort to name him was so overwhelming. From there we came up with the idea for the vignettes and using him during races as we do Cleatus, our NFL on FOX robot.”
It goes on from there about how FOX is appealing to and gaining young viewers with Digger. And that’s fine, because screw NASCAR fans. But let me tell you something. You see that golden retriever puppy right there? Pretty cute, right? Well, if I turn on my TV on a Sunday this fall and there’s a Cleatus the robot cartoon before an NFL game, I’m going to punch that puppy’s adorable face in. I’ll do it, man. I’ll f-ckin’ do it.
[Sox and Dawgs via Awful Announcing]
[More golden retriever puppies I'll punch]

There are 16 comments about:
FOX CLEARLY HATES ITS NASCAR VIEWERS
Aren’t we supposed to call them “Degroes” now?
NASCAR fans are ripshit that the little fucker is flaunting his multiple teeth. Fucking show-off.
I get it…they named him that because he’s kinda funny lookin, and always getting into messes, and works the land, and…
Oh. Digger with a “D”. Never mind.
Dammit, WWSM. Yours is much better.
FOX CLEARLY HATES ITS NASCAR VIEWERS
Huh. Who knew I had something in common with FOX?
“Hey! The mascot’s a d…” [church bell tolls]
“He said the mascot’s a dear.”
“No dagnabit! The mascot’s a d…” [church bell tolls again]
“deer” works there too.
Any product that attracts small children to NASCAR racing is about as soulless and evil as candy cigarettes or smokeable rock candy.
smoke meff.
When raccoons tried getting on our back porch, Mama just chased them off with a broom
What, it isn’t any stupider than NASCAR…
We’re talking about a totally outrageous paradigm.
That reminds me, I have to kill everyone associated with creating “Scooter”, the animated talking baseball.
Add this to “Joe Buck” and “constant marching band shots” and it’s quite obvious that Fox is staring straight into my soul.
Your puppy punching threats are useless. FOX hates puppies.
MMA fans calling any other sport stupid is pretty much the definition of irony.
Comment on this post:
You must be logged in to post a comment. Not yet a member, register for free.