ESPN, which famously botched coverage of the 2006 World Cup by hiring announcers who had never called soccer games before, will make amends to the soccer faithful by providing coverage of the Euro Championships this summer. And it will all be set to the dulcet tones of Coldplay's new album.
Coldplay and ESPN are teaming up on a soccer marketing campaign. The rock [sic] band's music will be featured in promotions for ESPN's coverage next month of the European Championship soccer tournament, the sports network announced Wednesday.
ESPN agreed to incorporate music from Coldplay's new release, "Viva La Vida," into game and studio production. The quadrennial tournament is scheduled for June 7-29 in Austria and Switzerland.
Oh yes, this should win over all those anti-soccer Americans who think futbol is for pussified pretty boys. Coldplay's gonna change all that. Nice job, ESPN. Hey, if it's not too late, maybe Gwyneth Paltrow can endorse the tournament while speaking in an adopted British accent. Bang-up work from the marketing department.
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There hasn't been a more appropriate pairing of music and sport since the Compton Based Rape Boyz were hired to do the soundtrack for Tyson – Douglas in Japan.
(Although that Elton John / Vince Carter / Nike spot was lovely.)
That is one of the best uses of "[sic]" I've ever seen.
Are there invisible rockets on the bottom of that box?
…you know how I know you're gay?
My balls shrivel a little every time I have to endure Coldplay. Watching this tournament is going to be like having to sit on a block of ice while staring at Sarah Jessica Parker naked.
Sometimes I stand around in a box and pretend its a vagina too.
They were all yellow…carded. I'm ashamed.
That's funny, I always thought Coldplay was gay.
I was thinking more along the lines of Culture Club for Soccer, but I think Boy George is a little too masculine for soccer.
Enrico, I am also ashamed….because that made me laugh. And because I understood the joke.
ESPN is covering the Euro Championships? Im sure the people of America excluding New York, of course arent too pleased about that one.
Dude, seriously, lay off Coldplay, rocking them out helped me seal the deal on tons of tail with girls WAY out of my league over the last few years.
Granted, every time it was in the rape cave under my house, but I would like to think that the melodic sounds of 'Daylight' and 'Fix You' soothed my victims and lessened my need for expensive KY……
But you're forgetting that this is ESPN. The same network that still employs both Stephen A. Smith and Skip Bayless. Its amazing they didn't devote a 4 hour block to cover Skip's reaction to how PETA responded to Eight Bells getting put down.
/hopes ESPN doesn't devote a 4 hour block to Skip Bayless ever
England didn't make it into Euro Cup, so at least we don't have to see the Coldplay + Beckham ultra video/'rock' montage. That would've been like cutting the balls off the entire viewing population.
What, was Maroon 5 not available?
jesus fucking christ. how could espn go this low?
fucking coldplay? just kill me now.
music from Coldplay's new release, "Viva La Vida,"
A whole disc inspired by one of Lloyd_Car_Pool_Lane's early avatars.
Sorry to say espn but soccer will never be as big in the US as it is in the rest of the world, and playing coldplay over and over again is going to make americans hate soccer forever and always.
ESPN, soccer and Coldplay in one story? This hits on all my emotions. Happiness, indifference and hatred, respectively.